Market & Competitor Analysis

Conducted systematic market and competitor analysis for the SaaS platform. This included feature-by-feature product comparisons, pricing model analysis, market positioning maps, and strategic gap identification. The work informed product roadmap priorities and helped the team understand where to compete and where to differentiate.

• Feature-by-feature comparison across 5+ competing platforms
• Market positioning analysis with strategic quadrant mapping
• Pricing model comparison and packaging analysis
• Gap identification with opportunity sizing
• Executive summary format for leadership decision-making

The team was making roadmap decisions without a clear picture of the competitive landscape. This work provided the missing context.

Learned how to structure competitive analysis for different audiences (exec vs. product vs. engineering) and how to separate signal from noise in market data.